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Privacy Policy

How we collect, use, and protect your personal information

Last Updated: 31/03/2026

1. Introduction

Blackwater Fire Solutions Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website or services.

2. Information We Collect

We collect the following types of information:

  • Contact Form Data: When you submit our contact form, we collect your name, email address, phone number, company name, service requirements, and message content.
  • Analytics Data: We use Google Analytics and Google Search Console to collect anonymous usage statistics, including page views, device information, geographic location, and referral sources.
  • Cookies: We use essential and analytics cookies to improve your browsing experience and understand how visitors interact with our site.

3. How We Use Your Data

We use your personal information for the following purposes:

  • Enquiry Response: Contact form submissions are used solely to respond to your enquiry and provide relevant information about our services.
  • Service Improvement: Analytics data helps us understand user behaviour, improve website performance, and optimise content.
  • Legal Compliance: We may process data to comply with legal obligations or respond to lawful requests from authorities.

4. Data Retention

  • Contact Form Submissions: We do not store contact form data on our systems. Submissions are sent directly to our email address (enquiries@blackwaterfire.solutions) and handled according to our internal email retention policies. Email correspondence is retained only as long as necessary to respond to your enquiry.
  • Analytics Data: Google Analytics and Search Console data is retained according to Google's standard retention policies (26 months for Google Analytics).

5. Data Sharing

We do not sell, rent, or trade your personal information to third parties. We only share data with:

  • Service Providers: Google Analytics and Google Search Console process anonymous usage data on our behalf.
  • Legal Requirements: We may disclose information if required by law or to protect our legal rights.

6. Your Rights (UK GDPR)

Under UK data protection law, you have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data where there is no compelling reason to continue processing.
  • Right to Restrict Processing: Request limitation of how we use your data.
  • Right to Object: Object to processing based on legitimate interests.
  • Right to Data Portability: Request transfer of your data in a machine-readable format.

To exercise these rights, contact us at enquiries@blackwaterfire.solutions.

7. Cookies

Our website uses cookies to enhance functionality and analytics. By using our site, you consent to our use of cookies. You can control cookie preferences through your browser settings, though this may affect site functionality.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

9. Third-Party Services

Our website integrates with Google Analytics and Google Search Console. These services have their own privacy policies:

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our website constitutes acceptance of the updated policy.

11. Contact Us

For questions about this Privacy Policy or to exercise your data rights, contact us: